( BW)(NY-SCI-FI-CHANNEL) SCI FI Has a Sweetheart of A Month; Highest February Ratings Ever
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Entertainment Editors
NEW YORK--(BUSINESS WIRE)--Feb. 25, 2003--SCI FI Channel has scored its highest February primetime ratings to date, clocking in at a 1.0 (777,000 HHs; 1,111,000 P2+).(1)
The month was a 43% increase over the network's February '02 performance (0.7)(2), and places SCI FI in the Top 10 among all basic cable networks.(3)
Leading the way to the Channel's record-breaking showing was the ratings powerhouse Stargate SG-1, SCI FI's top-rated original series. New episodes of Stargate SG-1 continued to perform during sweeps, with the February '03 average (1.6/1,259,000 HHs) a 78% improvement over the time period average for February 2002.(4) Additionally, SCI FI's Monday block of acquired episodes of Stargate SG-1 has doubled the time period average over '02.
Demos continue to be strong for SCI FI Channel, including top rankings in:
-- Men 18-49 (0.7, ranked 5th)
-- Persons 18-49 (0.5, ranked 7th)
-- Men 25-54 (0.8, ranked 4th)
-- Women 25-54 (0.5, ranked 9th)
-- Persons 25-54 (0.7, ranked 5th)
-- Total Persons 2+ (0.5, ranked 8th)
-- The channel also ranked #8 in delivery of Persons 18-49 (535,000) and #7 for Persons 25-54 (615,000).(5)
SCI FI Channel transmits fantastic images to 80 million human homes. Launched in 1992, SCI FI features a continuous stream of cinematic hits, new and original series, and special events, as well as classic sci-fi, fantasy, and horror programming. Check out SCIFI.COM(R), the SCI FI Channel's award-winning Web site, at
www.scifi.com. SCI FI Channel is a program service of Universal Television Networks, part of the Universal Television Group (
www.universalstudios.com), a division of Vivendi UNIVERSAL Entertainment (VUE), the U.S.-based film, television and recreation entity of Vivendi Universal, a global media and communications company.
Sources:
(1) Nielsen Media Research/Galaxy Explorer, M-Su 8-11PM, coverage
area HH rating average, avg. HHs/P2+ deliveries, 1/27/03
-2/23/03
(2) NMR/Galaxy Explorer, M-Su 8-11PM, coverage area HH rating
average, 1/27/03 -2/23/03 vs. 1/28/02-2/24/02
(3) NMR/Galaxy, 1/27/03-2/23/03, M-Su 8-11PM, coverage area HH
rating average, ranking among all measured basic cable
networks
(4) NMR/Galaxy, Stargate: SG1 program average, Friday 9-10PM,
1/31/03-2/21/03, vs. Feb 02 time period average (0.9)
(5) NMR/Galaxy, 1/27/03-2/23/03, M-Su 8-11PM, coverage area demo
ratings averages/average audience deliveries, rankings among
all measured basic cable networks ---30--BP/ny*
CONTACT: For SCI FI Channel
Kat Stein, 212/413-5890
KEYWORD: NEW YORK
INDUSTRY KEYWORD: CABLE TELEVISION/RADIO
SOURCE: SCI FI Channel